OBSERVE. LEARN. EXPERIMENT.
JB Mathews is a best-selling author, entrepreneur and a communication & business transformation coach who has helped people transform through the principle of careful Observation, continuous Learning and Confident Experimentation.
Hi, I'm JB.
I became an accidental entrepreneur when I was 18. I found 8 ventures including a multinational one in my 17 year entrepreneurial journey. I made huge mistakes, trusted the wrong people, and lost everything.
In my two years as a consultant in the UK I wrote two books with practical lessons on communication and entrepreneurship, basically my life story.
Today, I teach the principle of Observe, Learn and Experiment, which I discovered from my failures to help businesses and individuals be successful.
What you'll walk away with
OLE with JB
Learn with JB - Book a tailored (In-House/Outbound) practical workshop for institutions and corporates based on the principle of Observe, Learn and Experiment. JB has curated 100s of workshops for institutions and companies, including Fortune 500 companies, where thousands have transformed their performance.
Book a discussionTEN Academy
5 weeks. 10 Modules. Intensive and practical online communication and performance transformation program for individuals, live with JB. Limited to only 40 seats per month by application! Life-long access.
Apply for the programTEN MBA Masterclass
90 minutes of intensive live online communication and transformation Masterclass with JB
TEN Community
A continuous learning and insights platform for anyone who wants to be a master communicator.
BOOKS
How Leaders Communicate to Win
How Leaders Communicate to Win is a practical leadership guide that teaches how great leaders use communication to influence, inspire, and build trust. Through real-world examples and actionable strategies, the book helps readers improve public speaking, storytelling, difficult conversations, and everyday workplace communication to lead with greater confidence and impact.
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Be The Donkey
Be The Donkey is an inspiring guide to personal growth that encourages readers to embrace curiosity, resilience, and continuous learning. It highlights how careful observation, confident experimentation, and a willingness to learn from failures can lead to lasting success in both personal and professional life.
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What students are saying
JB's structured approach to communication transformed how I lead my team. The practical insights have created measurable improvements in our workplace culture.
The video series on clarity in communication gave me the tools to close more deals and build stronger client relationships. Highly recommend.
I've taken many communication courses, but JB's methodology is different. It's evidence-based, actionable, and delivers real results.
The attitude-focused approach helped me understand not just what to say, but why certain communication patterns work. Game-changing.
As an entrepreneur, clear communication is critical. JB's insights on perception vs perspective completely shifted how I interact with my team.
The composure and calm techniques have been invaluable in high-pressure situations. This is professional development done right.
JB's structured approach to communication transformed how I lead my team. The practical insights have created measurable improvements in our workplace culture.
The video series on clarity in communication gave me the tools to close more deals and build stronger client relationships. Highly recommend.
I've taken many communication courses, but JB's methodology is different. It's evidence-based, actionable, and delivers real results.
The attitude-focused approach helped me understand not just what to say, but why certain communication patterns work. Game-changing.
As an entrepreneur, clear communication is critical. JB's insights on perception vs perspective completely shifted how I interact with my team.
The composure and calm techniques have been invaluable in high-pressure situations. This is professional development done right.